The sight is a common one in wineries all over the globe. You’ll see extensive fields of grapes growing in rows of vineyards and their sole existence is to produce wine or wine vinegar. However, grape varieties are not clumped up together thinking that just because they are grapes it doesn’t matter what type you plant. Each grape variety is planted in different sections – for example, Chardonnay, Zinfandel and Pinot Noir. This makes harvesting a lot easier. When harvesting time comes, the workers pick the grapes in different sections so that the grapes are not mixed up as each specific type of grape makes a specific type of wine.
The vineyard is never idle and is usually bustling throughout the year apart from the winter season when the harsh climate causes the vineyards to lay dormant. There is a lot of care that has to go into the care and maintenance of the grapes and the vineyard workers have to constantly provide care to the grapes through the use of fertilizers and checking the grapes for mold or pests which could damage the crop.
The workforce not only includes laborers to pick the grapes and to make sure that the grapes are well taken care of, but laboratory workers are also included. Their jobs are to evaluate the chemical nature of the bottled wine chemical composition of the ripening grapes, to see if they are ripe and also to check what adjustments are needed once the grapes undergo the pressing process. After the grape juice is pressed, it needs to be checked whether it is suitable to be made into wine.
Nowadays vineyards have changed with the times and many times the wines produced at the vineyards are sold directly at the tasting rooms in the vineyards. Often tours are offered to visitors who get a glimpse into the process of creating wine as well as they are given the opportunity to taste the variety of wine sold there. Larger wineries may not only have the production equipment used in making wine, but they may also have warehouses, bottling lines, tank farms and more.
The wine making process also includes the fermentation of the grapes as well as blending and ageing of the fruit. Larger wineries can either sell their wines to other corporations or have a brand of their own that they commercially sell in stores. This means that there has to be a marketing and sales team. Tasting experts as well as tour guides are used by the larger wineries. Smaller wineries however, usually can only sell to the buyers who visit them such as restaurants from the area. This helps the smaller wineries to cut down the marketing costs and get higher profits which would otherwise have been utilized to spread the word.
There are many wineries from all over the world that attract tourists and visitors by the thousands and it has become quite the trendy thing to do to visit a winery on a nice sunny afternoon for a session of tasting. The inclusion of tours has opened the doors to a whole new side for wineries as this draws visitors looking to have the wine experience – of walking through the vineyards, seeing the grapes on the tree and finally sampling the goods produced. As wines produced and sold at the tasting rooms are always a lot cheaper than the ones found in the stores, it turns out to be quite a money saver for both parties. Wineries and vineyards have progressed and come a long way since 6000 years back, but the purpose of enjoying the alcoholic beverage has remained the same.